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IInnovation Engineering for profitable NPD

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Innovation Engineering generate profitable new product ideas


Innovation is no longer an optional business strategy, it's a necessity. In today's competitive world, "if you're not meaningfully unique, you better be cheaper." And, meaningful uniqueness is far more profitable.

The Problem: 

Innovation can be slow and risky 

The Solution:

A system that increases innovation speed (10x) and decreases risk (30 to 80%) with tools to help your team think smarter & more creatively.  

When your services and products are Meaningfully Unique:

Innovative Companies Are More Profitable



Meaningfully unique products and services make more money.  Period.  If you want to get out of commodity market prison and sell on value, then you need to innovate and offer more meaningfullyunique services and products to your customers.  A Georgia Tech Study found that businesses with a primary strategy of innovation have double the profit margin of those with a primary strategy of low cost. 


Why NOW? 

If America does not innovate, our children will not realize the American Dream.  American workers, managers and business owners need to transform from a culture that fears failure to a proactive culture focused on growth.  We need to learn again how to transform every company into a growth company that makes money because the services and products offered are worth more to customers.  

Business Life Cycle Graph

In the past Innovation was slow and risky.  Today, there is a system that increases innovation speed while decreasing risk.  The Innovation Engineering Management System is a proven system of tools developed through scientific inquiry – grounded in hard data and proven reliable in real world application.  Over the past 25 years, this system and the tools that make up the system were only available to the big companies – Nike, Hewlett Packard, Walt Disney, Procter & Gamble, Slumberger and Ford Motor Company.   Now, thanks to the US Department of Commerce’s NIST/MEP Network, it’s available to all companies. 


Why YOU?

The world is changing and you need to be changing faster than the marketplace to stay ahead of the market.  As the Leader, it’s your responsibility to install and implement systemic solutions. Thus, if you don’t have a reliable SYSTEM for growth you owe it to yourself and to your employees to learn about Innovation Engineering.

The Innovation Engineering Management System will bring you and your enterprise the following results:

  1. A SYSTEM that increases Innovation Speed and Decreases Risk.  This is accomplished through teaching and installing a proven and reliable system for how your organization creates, communicates and commercializes ideas.  The system focus builds confidence.  Research shows that confidence in your innovation system is the #1 driver of company profitability.
  2. A Quantified Pipeline of Innovations.  You will develop a quantified pipeline of innovations starting with the acceleration of existing ideas and moving to the definition and discovery of new ideas that address your Very Important Problems and Very Important Opportunities.
  3. Transform Cultural Attitudes Towards Innovation.  You will transform your employees cultural attitudes, acceptance and proactive involvement with innovation.  The System is goof proof and has tools and systems that enable every employee to think smarter and more creatively about Innovation.
  4. A Smart system - Grounded in Data - that is Continuously Improving


Innovation Engineering System to Develop New Products

Return on Investment from the Innovation Engineering Management System 

Individual results vary, however other companies have realized…

  • 72% increase in your team’s confidence to lead Innovation (Ref. 1 below)
  • 7X increase in all employees ability to think smarter &  more creatively (Ref. 2 below)
  • Significant growth in employee innovation confidence, optimism & proactive action in 100 days (Ref. 3 below)
  • Ideas to first sale in 10% of the time, at 16% of the cost & with double the odds of success (Ref. 4 below)
  1. Self-reported surveys from participants
  2. In quantity and quality trials versus traditional brainstorming
  3. Assessment benchmark study results 100 days after full management system implementation
  4. Independent P&G Finance Study and MEP Concept Test Forecasts from the System

For more proof about the effectiveness of the Innovation Engineering System, visit



Innovation Engineering EXECUTIVE PROGRAM
Your Executive Team Will Learn the New Way of Thinking About Innovation

What:  The Innovation Engineering Executive Program is a 1.5 day training where you and your team of executives learn the fundamentals of how to lead and manage innovation as a “system” that delivers increased speed and decreased risk. The Program is an “Executive Summary” course designed to make senior executives literate in the new innovation mindset. The program is appropriate for executives who are new to Innovation Engineering and to those who have started the process and are looking to expand awareness and understanding.

Why:  It is well understood that companies that innovate realize 200 to 300% increases in profit growth when they transform to a proactive innovation culture versus a reactive price driven orientation. However, research indicates that executives feel that innovation can take a long time and can be very risky. The Innovation Engineering field of study and practice transforms innovation from a random art to a reliable business system that delivers increased speed (up to 6x) and decreased risk (30 to 80%). The complete IE curriculum as taught to Innovation Engineering Black Belts on campus and off requires a investment of time and energy to cover the four college courses of content. This program provides a summary appropriate for executives.

How:  You learn through Focused Lectures and “Lab” classes during day one. During day two you Apply the learning to your situation. With the help of Innovation Engineering Black Belts you experience translating your growth strategy into Blue Card™ action plans.

For more information, please click here (page will open in new window).



Innovation Engineering Jump Start

Increases Velocity of Existing & New Ideas for Growing Your Sales and Profits

Can you give us one day?  We’ll help you get started on accelerating ideas into reality.Jump Start New Product Ideas

In just one day, your CITEC Growth Coach will help you get your existing ideas moving faster and at the same time, spark a few new ideas for growing your sales and profits.  You can customize the program; however, the most popular format is a portfolio approach focusing energy on each of the three proven ways to grow sales and profits.


How Jump Start Works

Step 1: Planning Meeting

We meet to gain an understanding of your organization’s Strengths, Weaknesses, Opportunities and Threats.  We identify who will attend the Jump Start session and set up pre-work: 1) Assessment of innovation attitudes, beliefs and confidence, 2) two hours of stimulus mining of customer problems, marketplace competitors, new technologies and/or future trends and 3) on-line sharing of ideas, advice and findings.

Step 2: Innovation Engineering CREATE session

Your CITEC Growth Coach will guide your team in an intense day of thinking deeper and smarter about existing and new ideas.  They’ll use a disciplined “Ideas to Paper” process to define clearly what the ideas are. Your team will be coached in identifying the “Death Threats” to projects AND creating Plan, Do, Study, Act action plans. 

Step 3: Innovation Engineering Coaching

Once a week, for four weeks, your Growth Coach will help your team problem solve Death Threat issues and create possible solutions.  The focus of coaching is very disciplined on defining the Customer PROBLEM, Benefit PROMISE, Product/Service PROOF and most important of all the Math Game Plan for growing sales and profits.  At the three week point, ideas for new offerings or customers are tested to quantify probability of success.

After four weeks, you will have “gotten started” on the development of your Innovation Pipeline for growing wealth.


For more information about the Innovation Engineering Management System, IE Executive Program, Jump Start Idea Generation ... or to determine the ideal program for your company's new product development needs, contact our Innovation Green Belt Rob Oram today.

[Click Here to Download The Current IE Brochure]


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