...to generate profitable new product ideas
Innovation is no longer an optional business strategy, it's a necessity. In today's competitive world, "if you're not meaningfully unique, you better be cheaper." And, meaningful uniqueness is far more profitable.
Innovation can be slow and risky
A system that increases innovation speed (10x) and decreases risk (30 to 80%) with tools to help your team think smarter & more creatively.
When your services and products are Meaningfully Unique:
Meaningfully unique products and services make more money. Period. If you want to get out of commodity market prison and sell on value, then you need to innovate and offer more meaningfullyunique services and products to your customers. A Georgia Tech Study found that businesses with a primary strategy of innovation have double the profit margin of those with a primary strategy of low cost.
If America does not innovate, our children will not realize the American Dream. American workers, managers and business owners need to transform from a culture that fears failure to a proactive culture focused on growth. We need to learn again how to transform every company into a growth company that makes money because the services and products offered are worth more to customers.
In the past Innovation was slow and risky. Today, there is a system that increases innovation speed while decreasing risk. The Innovation Engineering Management System is a proven system of tools developed through scientific inquiry – grounded in hard data and proven reliable in real world application. Over the past 25 years, this system and the tools that make up the system were only available to the big companies – Nike, Hewlett Packard, Walt Disney, Procter & Gamble, Slumberger and Ford Motor Company. Now, thanks to the US Department of Commerce’s NIST/MEP Network, it’s available to all companies.
The world is changing and you need to be changing faster than the marketplace to stay ahead of the market. As the Leader, it’s your responsibility to install and implement systemic solutions. Thus, if you don’t have a reliable SYSTEM for growth you owe it to yourself and to your employees to learn about Innovation Engineering.
The Innovation Engineering Management System will bring you and your enterprise the following results:
Return on Investment from the Innovation Engineering Management System
Individual results vary, however other companies have realized…
For more proof about the effectiveness of the Innovation Engineering System, visit www.InnovationEngineeringProof.com
What: The Innovation Engineering Executive Program is a 1.5 day training where you and your team of executives learn the fundamentals of how to lead and manage innovation as a “system” that delivers increased speed and decreased risk. The Program is an “Executive Summary” course designed to make senior executives literate in the new innovation mindset. The program is appropriate for executives who are new to Innovation Engineering and to those who have started the process and are looking to expand awareness and understanding.
Why: It is well understood that companies that innovate realize 200 to 300% increases in profit growth when they transform to a proactive innovation culture versus a reactive price driven orientation. However, research indicates that executives feel that innovation can take a long time and can be very risky. The Innovation Engineering field of study and practice transforms innovation from a random art to a reliable business system that delivers increased speed (up to 6x) and decreased risk (30 to 80%). The complete IE curriculum as taught to Innovation Engineering Black Belts on campus and off requires a investment of time and energy to cover the four college courses of content. This program provides a summary appropriate for executives.
How: You learn through Focused Lectures and “Lab” classes during day one. During day two you Apply the learning to your situation. With the help of Innovation Engineering Black Belts you experience translating your growth strategy into Blue Card™ action plans.
For more information, please click here (page will open in new window).
Increases Velocity of Existing & New Ideas for Growing Your Sales and Profits
Can you give us one day? We’ll help you get started on accelerating ideas into reality.
In just one day, your CITEC Growth Coach will help you get your existing ideas moving faster and at the same time, spark a few new ideas for growing your sales and profits. You can customize the program; however, the most popular format is a portfolio approach focusing energy on each of the three proven ways to grow sales and profits.
Ideas for developing MORE PROFITABLE customers and markets, both USA & Export
Ideas for MORE PROFITABLE Products/ Services (improvements or new offerings)
Ideas for Reducing Costs to GROW PROFITS
How Jump Start Works
Step 1: Planning Meeting
We meet to gain an understanding of your organization’s Strengths, Weaknesses, Opportunities and Threats. We identify who will attend the Jump Start session and set up pre-work: 1) Assessment of innovation attitudes, beliefs and confidence, 2) two hours of stimulus mining of customer problems, marketplace competitors, new technologies and/or future trends and 3) on-line sharing of ideas, advice and findings.
Step 2: Innovation Engineering CREATE session
Your CITEC Growth Coach will guide your team in an intense day of thinking deeper and smarter about existing and new ideas. They’ll use a disciplined “Ideas to Paper” process to define clearly what the ideas are. Your team will be coached in identifying the “Death Threats” to projects AND creating Plan, Do, Study, Act action plans.
Step 3: Innovation Engineering Coaching
Once a week, for four weeks, your Growth Coach will help your team problem solve Death Threat issues and create possible solutions. The focus of coaching is very disciplined on defining the Customer PROBLEM, Benefit PROMISE, Product/Service PROOF and most important of all the Math Game Plan for growing sales and profits. At the three week point, ideas for new offerings or customers are tested to quantify probability of success.
After four weeks, you will have “gotten started” on the development of your Innovation Pipeline for growing wealth.
For more information about the Innovation Engineering Management System, IE Executive Program, Jump Start Idea Generation ... or to determine the ideal program for your company's new product development needs, contact our Innovation Green Belt Rob Oram today.
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