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All businesses of every size and type should regularly review the real reasons behind lost orders. You may think price may be the reason you lose a customer ... but, it's hardly ever the ONLY reason. Having an independent review conducted by someone like CITEC at least every few years can uncover opportunities you may be missing. And, often, it helps recover profitable customers who might have felt you weren't paying attention to them before.
Typical CITEC projects include:
Benefits to the organization:
Additional topics you might find interesting:
