Are you positive that your product has no competition? Do you understand where the best market opportunities are for your product? Are there partners that can help you fully commercialize your product for optimal results?
Market research will help you understand where your opportunities are and what obstacles you might face. CITEC leverages our own expert staff resources in marketing & sales with an unparalleled depth of research resources that include: federal labs, leading universities, industry experts and data mining firms. Projects range from the gathering traditional marketing intelligence (trends, competition, user segmentation, barriers to entry) to Technology-Driven Market Intelligence (TDMI).
TDMI: Technology-Driven Market Intelligence
For companies that need to understand the opportunities for a new product, process or idea that is technology-based, CITEC can provide you with information on potential market opportunities using Technology Driven Market Intelligence (TDMI). Unlike traditional research which typically looks at the market for an existing product, TDMI determines if a market or application exists for a new idea, product, or process.
In collaboration with RTI International -- one of the world's leading independent, nonprofit research and development organizations -- we assist you by:
By representing your company anonymously, we are able to have conversations and obtain information that you may not have gained otherwise. The result is an unbiased report on whether the idea is worth investing resources to commercialize, the strengths and weaknesses, who your competitors are in that market, and who your potential customers / partners might be.
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