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Do you want to improve your company's profitability? Have you achieved the level of prosperity that you want for your company... that your competition is aiming to achieve? You understand that your company needs to make changes in order to remain competitive, profitable and viable. CITEC can help you find and implement those changes through our proven Competitive Marketing Assessment.
Industrial Marketing is the business activity which allows a company to know what its customers (or potential customers) want. Critical elements of Industrial Marketing allow your company to identify key customers, and guide you toward developing more of those customers.
Shotgun Marketing, or the idea that "any customer is a good customer" may have a place in the consumer marketing world, but it is way too costly for industry. Shotgun Marketing results in low repeat business, high selling costs, customer service problems, lower product quality, pricing problems, etc.
Sure, in tough times you may think just adding any customer is good. But how can you satisfy all customers and make the desired profits when you are selling everything to everyone?
Shotgun Marketing is often the strategy of choice for small and medium-sized enterprises (SMEs) because it is easy to do and fits the sales-driven mindset, rather than a customer-driven strategy. It focuses on sales volume rather than profit, the needs of the company rather than on the needs of the customer, and more customers rather than the right customers.
You know you're a shotgun marketer when...
Sure, you can probably stay in business if you adhere to a few of these philosophies but you are not realizing the profits you could be.
So, what do you do to improve your marketing and bring those profits up? You do your homework.
That's right. It's high school all over again. And, this homework is just as painful and eats up time that you'd rather spend doing something else. And, just like that homework from long ago, not doing this homework will mean the difference between passing with flying colors and failing.
An Industrial Marketing Assessment is one such homework tool that allows you to take a snapshot of your company with a really wide-angled lens. That is, it not only looks at what you're doing in the way of marketing right now, it also looks at areas of influence.
The company completes the assessment, with guidance as needed, gleaning key information from throughout the company.
Structured in Five Parts, the assessment tool asks questions about:
The completed assessment is then 'scored' and the findings, along with recommendations for improvements, are presented in a written report and reviewed with the company.
The company can then tackle their key issues using internal resources, or contract with CITEC, to implement those improvements.
Benefits to your organization:
For more information, email CITEC's Marketing Expert Tricia Wilson or Sales/Business Development Expert Rob Oram today!
