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315-268-3778 x23
wilson@citec.org
Professional Experience:
Deputy Director & Director of Marketing, CITEC Inc
October 1998 to present
Providing marketing, communications and public relations services for CITEC and as a consultant to manufacturers, small companies, not-for-profit organizations, economic development agencies, university resources, etc. Also responsible for leadership support since 2007 as Deputy Director.
Market, customer and competitor research Brand development, standards deployment, corporate communications
Research, design, content and deployment of all marketing collateral
Advertising (regional newspapers, international trade journals, web, etc.)
Brochures, Product Sheets
Newsletters (print, email)
Email Marketing
White / Technical Papers
Websites (large, small; B2B, B2C)
Presentations, Training Materials
Media planning and purchasing (print, radio, television, web)
Composition and distribution of press releases; public relations campaigns
Coordination and promotion of conferences, training programs and special events
Annual report compilation, design; annual banquet coordination
Trade show / promotional display designer, coordinator
Marketing Director, First National Bank of Northern New York
July 1992 to July 1998
Writing and design of all brochures, statement inserts, posters, newsletters, fliers
Development, including writing and design, of all print advertising
Media planning and purchasing for print, TV and radio
Sales calls for new accounts
Bank Officer, Branch Management, IRA Coordinator Staff training (merchant credit card program, outside sales, customer service, regulations)
Creation and promotion of special services / products Direct mail campaigns
Writing and recording of all radio advertising
Composition and distribution of all press releases
Marketing Specialist, SeaComm Federal Credit Union
July 1988 to February 1992
Responsible for development and oversight of annual $100K marketing budget
Creation of all marketing collateral (ads; brochures; product sheets; statement inserts; posters, etc)
Implemented a high school scholarship program, children’s program, special loan products
Writing and design of quarterly newsletter
Developed / deployed brand standards
Training coordinator
Additional Relevant Work Experience:
Reporter, Daily Courier-Observer; Massena, NY (1987 – 1988); Communications Specialist, Chori America – Fabrics Division; New York, NY (1986 – 1987); Communications Coordinator, InfoCenter Software; New Paltz, NY (1985 – 1986); Copywriter, Bolger Advertising; Beacon, NY (Internship, 1984); Advertising Account Executive, Time-Warner Cable Company; Massena, NY (1998)
Education & Training:
Marist College, Poughkeepsie, NY – May 1985 (Honors Program)
Bachelor of Arts (Cum Laude): Communication Arts with Marketing Concentration
Professional Development:
Awards:
