PUBLIC RELATIONS / MEDIA PROGRAMS
Successful publicity programs don’t happen over several months. Rather, they consist of regularly reaching your market over a period of years using a variety of sources. CITEC can lay the foundation of a system that can be maintained for the longer haul by mentoring a member of your staff or CITEC can provide publicity services as an extension of your leadership team.
Our publicity programs typically focus on:
- Developing and deploying a system for publicity that specifically meets your needs.
- Work items would include:
- Determine your goals: have a clear result in mind for every PR effort.
- Identify the market(s) to focus on: too broad will have little or no impact.
- Based on the target market(s), research and develop a list of the ideal print / electronic media channels to reach those markets.
- Get deadlines, lead times, editorial opportunities (columns), submission requirements, editorial calendars, ad costs, contact details (for editors, reporters, ad reps) for applicable media outlets.
- Create a publicity calendar to define the timeline for critical steps.
- Develop a media/press kit, accessible from the company’s website.
- Work with your company to create documents that editors will publish: press releases, white / technical papers, publicity pitches / article outlines, ads, etc.
- Make sure brand is consistent, convincing and appealing.
- Focus on key messages, engage readers, address the ‘no.’
- Create PDF versions of all documents for placement on the company’s website to serve as both a public resource and a library for sales staff.
- Conduct key follow up steps.
To learn how CITEC can help you better promote your products, services and company to develop more business, contact our Marketing or Sales/Business Development experts today.
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