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  UnderstandingLeadsToSuccess Workshops & Training: to develop internal expertise at your company

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Quick Links to Additional Info:


Value Prop Interactive Marketing Program

CoreValue Test Drive

Lean White Belt Certification

Lean Green Belt Certification

Cyber Security webinar




CITEC provides public sessions and on-site training on a variety of topics designed to help North Country organizations achieve improved productivity, efficiency and profitability.

If you are interested in training at your facility, please let us know.

Current training & events:


Value Prop Interactive: Strategic Marketing Program
development series

Value Prop is a series of quarterly workshops for business leaders to understand and apply the growth tactics that will give you the sales & marketing edge you need.

Why It Works

Each participating company sends a team of attendees to quarterly program development working sessions. They will learn about critical marketing concepts that drive growth AND work together to apply those concepts specifically to your business -- all under the guidance of world-class marketing experts.

This isn't theory and case studies. Each quarterly program session results in an actionable strategy for your business to more effectively tackle growth opportunities. We like to think of it as an expertly guided DIY strategic marketing program to more effectively and efficiently grow your business.

Value Prop Program Includes:

  • Participation by three members of the company's leadership team;
  • Five full-training days (includes the "Foundations Workshop" introductory session plus four, in-program training days that each covers at least two core topics*), delivered quarterly;
  • Additional web-based sessions between in-program days;
  • Access to the Accelerator™ Online Strategic Marketing Planning Platform;
  • As well as the course workbook and all related educational materials presented during the course.

*In-program training workshops will cover such important aspects as pricing your products, sales excellence, customer service, branding, social media, etc. Topics vary each quarter and are geared specifically to the attending companies.

Who Should Attend

Firms designate up to three attendees to participate in the program. We strongly recommend owners, executives, and/or senior management - leaders at your firm who can make or recommend marketing strategies to grow your business.


The per company cost to participate in the 12-month program is $7,995 ... which covers the enrollment of three attendees, quarterly program sessions, books, workbooks, videos, online e-learning and collaborative platform, curriculum and highly-skilled faculty.

Enrollment is offered on a rolling basis. Get your business registered for the next session -- just click here to contact us by email or click on the link below:

Click Here to Register.


To read more about the Value Prop Interactive program, click here to visit our Value Prop webpage. 


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Taste Test: Take CoreValue for a Test Drive

June 2, 3 & 4

CoreValue measures the ability of a business to generate future revenue and profit, and provides the roadmap and tasks to achieve sustainable growth. See the value of this program to your business at this special event.

The ultimate measure of business success is enterprise value. CoreValue is an easy to use, cloud-based software that provides you with trusted, dynamic and actionable tools to build a more valuable business.

Businesses use CoreValue to provide the analyses they need to help make decisions.

  • Grow ... analysis, clear reporting, and actionable tasks make strategic planning and growth transparent, simple and actionable.
  • Protect ... a holistic analysis to better understand operations will position your company to generate more revenue and profit, and to weather the challenges all companies face.
  • Renovate ... Scan your business to diagnose strengths and weaknesses, and to ID those conditions that may pose a red flag.
  • Reorganize ... there is immense value in having your team (fellow owners, staff, board members, etc.) see the business through a common lens and framework to best understand, together, its performance and value.
  • Sell ... identify areas needing attention, find red flags, close the value gap, populate the company vault, and prepare for a more valuable and rewarding sale that is far more likely to keep the business open.

You, your employees, their families, and your local economy all depend on well-performing and valuable businesses for their livelihoods, their security, and their tax bases.


Who Should Attend:

Top decision-makers (owners, presidents, CEOs, etc.) of locally owned, closely held businesses should attend this special preview of CoreValue to see whether it is the right program to assist you in your business goals.

Attendees will hear insights on the program from CITEC's Executive Coach Reg Carter; followed by an actual "test drive" that will allow you to run your business through the first level of analysis.



Advance registration is required prior to close of business on May 29th.

Simply click on the session you wish to attend:

Tuesday, June 2, 2015
2 to 4:30 PM 
Registration fee: $25 pp 
[click to register]

Wednesday, June 3, 2015
2 to 4:30 PM
Registration fee: $25 pp 
[click to register]

Thursday, June 4, 2015
***Special 1-on-1 demonstrations at our Business Expo Booth.*** 
These are offered at no cost; but, only a limited number of appointments are available.
[click to request one of our 30-minute appointment slots]


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Cybersecurity: What Northern New York Businesses Should Know

Presented in partnership with TwinState Technologies®, this 45-minute webinar offers an introduction to the types of cyber attacks that are out there -- preying on firms, just like yours -- and what you can do to protect your customers, your staff and your business.

You've probably heard about the security breaches that cost megastores Target and Home Depot millions of dollars; but, did you realize that big businesses aren't the only ones on these criminals’ radars?  Small businesses are increasingly being hit by cyberattacks -- quite frankly, it's because they are much easier targets.

Click here to download the "You're Not As Safe As You Think" infographic.

Twinstate Technologies and CITEC Business Solutions have teamed up to make sure our North Country firms understand what they can do to protect their businesses. With the numbers of cyberattacks on small firms continuing to grow, we don't want your business to be one of the statistics: 60% of small businesses fail within 6 months of a cyberattack.

A recording of this webinar is available (click on the image below):


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ExporTech™ [click for details] - currently accepting company enrollments for this export acceleration system for achieving profitable growth.


A full refund is available for cancellations made at least 10 business days in advance of the start of the event / workshop / training series. Within 10 business days, only substitutions will be accepted. No-shows will be charged the full seminar registration fee.



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