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Professional Experience:
Marketing Director, CITEC, Inc. (October 1998-Present)
- Market, customer and competitor research
- Research, design and creation of advertising and marketing
materials
- Media purchasing for print and radio
- Composition and distribution of press releases
- Direct mail campaigns
- Promotion and coordination of conferences and special events
- Design and production of brochures
- Annual report creation
- Trade show/promotional display designer, coordinator
- Targeted telemarketing
- Public relations
Marketing Director, First National Bank of Northern New York (July
1992-July 1998)
- Development, including writing and design, of all print advertising
- Writing and design of all brochures, fliers, statement inserts,
posters
- Media purchasing for print, TV and radio
- Sales calls for new accounts
- Merchant Credit Card coordination, sales and training
- Training of over 60 employees and board members in seven week
customer service program
- IRA coordinator, responsible for government regulations and
training of personnel
- Development and promotion of new bank products
- Direct mail campaigns
- Writing and recording of all radio advertising
- Composition and distribution of press releases
- Public relations
Marketing Specialist, SeaComm Federal Credit Union (July 1988-February
1992)
- Responsible for development of annual $100,000 marketing budget
- Creation of all print and radio advertising
- Development of a high school scholarship program
- Creation and promotion of special products
- Coordinator of children's promotions
- Training Coordinator
- Composition and distribution of all press releases
- Writing and design of quarterly newsletter
Other Experience:
Reporter, Massena Observer (1986-1988); Communications Coordinator, Infocenter
Software, New Paltz, NY (1985-1986); Copywriter, Bolger Advertising, Beacon,
NY (Internship, 1984)
Education:
BA, Communication Arts, Marist College, Poughkeepsie, NY, 1985 (Honors Program,
cum laude)
315-268-3778 x23
wilson@citec.org |
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