Marketing & Sales

Export Assistance

With an experience in working for companies that sell globally, CITEC can help your company grow your business by expanding your markets into new countries. Whether it is training in the essentials of exporting, helping you identify markets to pursue or a complete exporting program, we have the experience and connection to exceptional resources at the State and federal level to help you achieve your growth goals.

Lead Generation

CITEC's marketing and business development experts can help you develop new customer opportunities through a combination of most valuable customer profiling and market research to develop a list of profitable opportunities. We can then either provide your staff with best practices to pursue directly -- and sales training, if they need it; or, our staff can serve as your temporary business development department. Contact Business Development Director Rob Oram to get started.

Marketing Plans

A good marketing plan helps you focus on what your organization needs to do in order to achieve your growth goals. It doesn't have to be complicated -- even a couple of pages that will serve as a guide for who your best customers are and how best to reach them. For help creating a marketing plan that will work for your business, contact us today.

Market Research

Are you positive that your product has no competition? Do you understand where the best market opportunities are for your product? Are there partners that can help you fully commercialize your product for optimal results?  Not only do we have experts on staff and an extensive resource network to identify and deliver the market research your business needs ... we also have access to a nationwide network of small- and medium-sized manufacturers through our participating in the federal Manufacturing Partnership Program (MEP). Let CITEC work with you to determine the right research to achieve your goals, deliver the findings to you and guide you on how to use them in order to improve your sales.




CITEC is a not-for-profit business consulting organization driven by a mission to help the small- and medium-sized enterprises in northern New York to thrive. The depth of our consulting team's expertise and an unbeatable nationwide network of resources will deliver the impacts your business needs to grow strategically, improve profitability, and create the competitive advantages you need.

We have proven results. Our clients are surveyed by an independent third party upon project completion and have reported amazing impacts to their businesses because of our assistance. On average, working with CITEC provides a return of $71 for every $1 of project cost.


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    CITEC Inc.
    Box 8561 Clarkson University
    Potsdam, New York 13699-8561